Real Estate
Real estate software that keeps listings accurate and follows up every enquiry
We build listing websites from one source of property data, route enquiries from portals, WhatsApp and calls into a single CRM, automate first replies and viewing bookings, and improve local search visibility for the areas you cover. Built for estate and letting agents, developers and property managers.
Overview
Technology for real estate businesses
Real estate software covers the systems an agency or developer uses to market property and manage buyers and tenants: a listing database that feeds the website and portals, a CRM that records every enquiry and viewing, messaging automation for first replies and bookings, and sales tools for off-plan units, reservations and payment plans.
Property is searched by place. Buyers and tenants filter by area, price and bedrooms, compare listings on portals and enquire through whatever is nearest to hand: a portal form, a WhatsApp message, an Instagram comment or a missed call. Many applicants enquire with more than one agent, so the speed and accuracy of the first reply matter.
Behind the shop window, many agencies keep listings in one system, leads in another and follow-up on personal phones. A price change is made on the website but not the portal feed, enquiries are passed around in group chats, and nobody can say which portal or campaign produced last quarter's instructions. Developers face the same gaps with unit availability, reservations and instalment plans tracked in spreadsheets.
Our work starts with the property record. Each listing is entered once with its price, status, photos and material information, then published to your website and, directly or through your CRM, to the portals that accept feeds. Every enquiry becomes a CRM record with a source, an owner and a next step, so automation can reply and offer viewings at any hour while negotiators handle the conversations that need them. The work suits agencies and developers in the UK, Pakistan, Saudi Arabia and international markets, including schemes marketed to overseas buyers.
Challenges
What real estate businesses are up against
The same listing edited on every channel
Prices, availability and photos are updated separately on the website, each portal and social posts, so details drift apart and properties already under offer keep attracting enquiries.
Enquiries living on agents' personal phones
Leads arrive from portals, website forms, WhatsApp, Facebook and calls, and many are handled from individual phones with no shared record, follow-up date or history when an agent leaves.
Viewings lost to a faster competitor
Applicants message several agencies about similar homes; an enquiry that waits until the next morning has often already turned into a viewing booked elsewhere.
Area searches owned by the big portals
National portals dominate results for broad property searches, so local agencies and developers struggle to appear for the neighbourhoods, schemes and property types they specialise in.
Marketing spend with no link to instructions
Without source tracking from first enquiry through valuation, viewing and completion, portal fees and ad budgets are renewed out of habit rather than on the business each channel produces.
Off-plan sales managed in spreadsheets
Developers record units, reservations, payment plans and buyer documents in shared spreadsheets, which makes live availability hard to trust and missed instalment reminders easy.
What we build
Technology solutions for this sector
Property listing website with map search
A fast Next.js or WordPress site with search by area, price, bedrooms and property type, map views, saved searches, floor plans and structured fields for tenure, council tax band and other material information.
Single listing database with portal feeds
One property record that publishes to your website and, directly or through your property CRM, to each portal that accepts a feed, so price changes, status updates and new photos are entered once and reflected wherever the property is advertised.
CRM with automatic enquiry routing
Every enquiry from portals, forms, WhatsApp and tracked calls creates or updates one CRM record with its source, the property concerned and an assigned negotiator, plus reminders when follow-up is overdue.
First-reply and viewing booking automation
n8n workflows and approved WhatsApp Business message templates that acknowledge each enquiry as it arrives, ask short qualifying questions, suggest matching listings and offer viewing slots from the negotiator's calendar.
Listing-aware enquiry assistant
An assistant on your site and WhatsApp number that handles questions about specific properties from your listing data, such as parking, service charges or chain status, and hands a summarised lead to an agent.
Area guides and listing SEO
Neighbourhood and development pages with real detail on transport, schools and housing stock, structured data on listing pages, and clear rules for sold, let and filtered search pages so search engines index the pages buyers look for.
Developer sales and instalment portal
Unit inventory with live availability, reservations, payment plan schedules and buyer documents in one secure portal, with role-based access for sales staff, partner agents and buyers checking their own statements.
Each market sets its own property advertising rules, anti-money laundering checks and data protection duties, and the UK, Pakistan and Saudi Arabia handle all three differently. We build listing, CRM and messaging systems with UK GDPR in mind and can structure them around your compliance requirements, such as consent records and material information fields, but responsibility for regulated checks and the accuracy of advertised details stays with your agency.
Typical projects
Where we usually start
- 01An estate agency changes an asking price once in its listing system and sees it on its website and portal feeds, while the CRM alerts applicants whose saved search now matches.
- 02A WhatsApp enquiry sent late in the evening receives an immediate reply with matching listings and open viewing slots, and the negotiator starts the next morning with a qualified, booked applicant.
- 03A developer marketing an off-plan scheme to local and overseas buyers tracks reservations and instalments in one portal and sends payment reminders automatically by email and WhatsApp.
- 04An agency covering several suburbs publishes a guide for each one linked to its live listings there, and stops expired sold and let pages from crowding its useful pages out of search results.
- 05A lettings team routes tenant repair requests with photos into a ticket queue, so landlords and contractors see progress without phoning the office for updates.
Services and solutions
How we help real estate businesses
Real Estate FAQ
Frequently asked questions
Usually, though the route depends on each portal's rules. Some major portals accept feeds only from approved software providers, so where that applies we publish through your existing property CRM's feed rather than sending listings directly. Other portals accept a standard XML or API feed, and a few still require manual uploads. We map your property data once, so price, status and photo changes are made in one place, and we confirm each portal's options during discovery because they decide how much can be automated.
Yes, in most cases. Many agencies run a property-specific CRM, HubSpot or a general sales tool, and most offer an API we can connect to website forms, WhatsApp, call tracking and portal enquiries. Where an agency has outgrown spreadsheets and has no CRM at all, we compare a configured off-the-shelf product with a custom build against your listing volume, branches and processes, and recommend whichever is simpler to run.
When an applicant has agreed to WhatsApp contact, a new enquiry from a portal, website or advert triggers a message from your WhatsApp Business number, using a template approved by Meta, with the property details and a few questions about budget, timing and finance. Replies are logged against the lead in the CRM, matching listings can be suggested and the applicant can pick a viewing slot. A negotiator can take over at any point, and does so automatically when a question falls outside what the automation should answer.
By targeting the searches portals serve least well: specific neighbourhoods, developments and questions only a local agent can answer. We build area and development pages with real detail on transport, schools and housing stock, link them to live listings, add structured data to listing pages and decide how sold, let and filtered search pages are indexed so they do not crowd out useful ones. Portals will keep most broad searches, but agencies can compete for many specific ones.
Yes, when it answers only from your listing data and approved content. We connect the assistant to the live property database, so it can confirm price, availability, tenure, parking or service charges for a specific listing and say plainly when it does not know. It does not give valuations, legal or mortgage advice. Those questions, and any applicant ready to view or make an offer, are passed to an agent with a summary of the conversation.
Yes. We add structured fields for the details National Trading Standards guidance expects in UK listings, such as price, tenure and council tax band, ground rent and service charges for leasehold homes, and utilities, parking, flood risk or building safety issues where they apply. The same fields feed portal listings and the enquiry assistant, so every channel gives the same answer. We make gaps visible before a listing goes live, but checking the information remains your agency's responsibility.
Yes. A developer sales portal holds the unit inventory with live availability, records reservations and allocations, generates payment plan schedules, stores buyer documents and sends instalment reminders by email or WhatsApp. Sales staff, partner agents and buyers each see only what their role allows, and every status change is logged. It suits developers selling locally and to overseas buyers who need clear, remote access to their own records and receipts.
By tagging the source of every enquiry and carrying it through the CRM to valuation, viewing, offer and completion. We set up tracked forms, call tracking, tagged campaign links and WhatsApp click tracking, then report leads, viewings and deals by source. That lets you compare portal fees, Google Ads, Meta campaigns and organic search on the business each produces rather than on clicks or enquiry counts alone.
It is priced as a fixed quote after a discovery call, because the cost depends on listing volume, portal feeds and integrations. Each CRM, call tracking or WhatsApp connection adds work. So do map search with saved alerts, several branches, and languages such as English, Urdu and Arabic. Many agencies start with the website and enquiry routing, then add automation and local SEO in later phases, reviewing working software every one to two weeks.
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