SEO services that fix your site first, then build the pages buyers search for

Technical fixes often show up in Search Console within weeks of search engines recrawling the affected pages, while ranking and traffic growth usually builds over several months. The pace depends on how competitive your searches are, the authority the site already has, how much content needs writing and how quickly changes can be deployed. We agree leading indicators at the start, such as indexed pages, impressions and rankings for target query groups, so progress is visible before enquiries rise.

No. Google's own guidance on hiring an SEO warns that no one can promise a number one ranking, because its systems decide positions, change with algorithm updates and vary results by location, device and query wording. What we commit to is a written scope, fixes implemented to an agreed standard and reports that show exactly what changed and when. We judge the work by qualified organic enquiries and sales, not by one position for one keyword.

A technical audit checks whether search engines can crawl, render, index and understand every page that matters. We crawl the site, review server logs where available, compare the crawl with Search Console's indexing reports and inspect templates for canonical tags, redirects, structured data, internal links, mobile rendering and Core Web Vitals. You receive a prioritised list of issues with the affected URLs and the effort to fix each, and we can implement the fixes ourselves.

Local SEO targets searches with a place attached, such as a service near me or in a named town, where results include map listings and Google Business Profile details. National SEO targets searches without a location, where rankings depend more on content depth and site authority. Local work centres on profile categories, reviews, consistent business details and genuine location pages, while national work centres on topical coverage and links. Many businesses need both.

We give each market its own crawlable URLs, usually subfolders, link the versions with hreflang tags and research keywords separately for each market instead of translating one list. Content is localised for spelling, currency, units and local search habits. We avoid automatic redirects based on IP address, because they can stop search engines and travelling visitors reaching the right version. Arabic pages get right-to-left templates and their own titles and descriptions.

E-commerce SEO deals with scale and duplication that service sites rarely face. Filters, sort orders, variants and pagination can generate thousands of near-identical URLs, so we decide which filter combinations deserve indexable pages based on real search demand, and canonicalise or block the rest. We also set rules for out-of-stock and discontinued products, write category copy that helps buyers choose, and watch crawl stats so new products are found quickly.

Yes, using methods that would stand up if a search engine reviewed them: digital PR around useful data or guides, supplier and partner mentions, industry directories that real buyers use, and turning unlinked brand mentions into links. We do not buy links, use private blog networks or run link exchanges, because they risk a manual penalty. For many local businesses, technical fixes and strong service pages matter more than link volume.

Yes. We work in WordPress and WooCommerce, Shopify and custom Next.js or Laravel applications, and the approach is the same: fix crawling and rendering, structure templates, then improve content. The platform changes how fixes are made. Shopify restricts some URL patterns, WordPress needs discipline with plugins and themes, and JavaScript frameworks need server rendering checked carefully. Because we are developers, we edit templates directly instead of relying only on plugins.

Yes, but less than many audits suggest. Core Web Vitals, which measure loading, responsiveness and layout stability, form part of Google's page experience signals, and Google has said a good page experience does not override more relevant content. Speed matters more to visitors, because slow mobile pages lose people before they read anything. We fix the causes that appear in Search Console's field data, such as heavy images, render-blocking scripts and slow server responses, rather than chasing a perfect lab score.

Monthly cost depends on the size of the site, the number of markets and locations, how much technical work is outstanding and how much content you need. After a discovery call we quote a fixed price for the audit and foundation work, then a monthly scope with named deliverables, so you know what each fee covers. If paid search would reach your goals faster than organic work, we tell you that early.

They show how search visibility turned into business results: impressions, clicks and rankings by query group from Search Console, organic sessions and conversions by landing page from Google Analytics and, where your CRM allows, which organic enquiries became customers. Each report also lists the work shipped that month and what comes next. Between reports you have a live dashboard, so nobody waits for a PDF to see how a change performed.

Rankings can rise or fall during a core update even if nothing on your site has changed, because Google is reassessing quality and relevance across the web. We compare affected pages before and after, check which competitors gained and look for patterns such as thin, outdated or poorly matched content. Recovery usually comes from improving those pages rather than technical tricks, and it may only show after a later update.

Usually yes, because the two cover different moments and cost structures. Google Ads buys visibility for chosen searches and stops when the budget does, while organic rankings build slowly but keep producing visits without a cost per click. Search term reports from Ads show which queries convert, which sharpens SEO priorities. Once you rank well for a term, you can test whether reducing ad spend on it loses any enquiries.