Generative AI & LLM Applications
Generative AI features inside your software, tested and costed before launch
We build language-model features into your product and internal tools: drafting, summarising, extracting fields and classifying requests. Every feature ships with an evaluation set, output guardrails and a cost budget, so quality and spend are measured before customers see it.
AI & Data
What is generative AI development?
Generative AI development, also called LLM application development, is the engineering of products and features that use large language models to create or transform content, such as drafting text, summarising documents, extracting structured data, classifying requests or translating. It covers prompt and output design, model selection, evaluation, safety guardrails, integration into existing software and control of what every model call costs.
Calling a model API takes an afternoon. Shipping an LLM feature that still meets its quality bar on the ten-thousandth request takes engineering: structured outputs your code can parse, fallbacks when a provider slows down, tests that catch regressions and a clear view of what each request costs.
We focus on the features where generative AI earns its place: first drafts that people edit rather than write, summaries of long records, fields pulled from unstructured text, messages sorted before anyone reads them, and approved content adapted for new audiences and languages. When the job is answering from company documents we pair this with retrieval, and when it is a conversation we add a chatbot front end.
Each feature is built around a written definition of good output, scored against examples from your own data. That definition drives the choice of model, the prompt design and whether fine-tuning is worth the effort, rather than the other way round.
Challenges
The problems we are usually brought in to solve
Output that code cannot rely on
Free-text responses break downstream parsing, so a feature that looks fine in a playground fails when it has to fill a form, update a record or call an API.
Prompt changes made blind
Teams edit prompts in production without a test set, and a fix for one complaint quietly breaks several cases that used to work.
Every request sent to the largest model
Defaulting to the most capable model for every task inflates spend and latency when a smaller model would score the same on your examples.
Invented details in customer-facing text
Models fill gaps with plausible specifics, which is unacceptable in product descriptions, policy summaries or anything a customer may act on.
Brand voice and claims drifting
Generated copy that sounds generic, ignores the style guide or makes claims nobody approved creates review work instead of removing it.
Hard-wired to one provider
Features coded directly against a single model API stall when that provider changes pricing, retires a model version or has an incident.
Capabilities
What the service covers
LLM feature integration
Drafting, summarisation, rewriting, translation and classification built into your web app, back office or SaaS product through clean internal APIs.
Structured output and extraction
Schemas, validation and retries that turn emails, notes and documents into typed fields your systems can store and act on.
Prompt and context engineering
Versioned prompt templates, few-shot examples drawn from your data and context assembly that keeps inputs short and relevant.
Model selection and routing
Side-by-side scoring of OpenAI, Azure OpenAI, Gemini and open models on your cases, with routing that sends each task to the cheapest model that meets the bar.
Rubric scoring in CI
Graded example sets, rubric-based scoring by code or a separate judge model, and human review queues that rerun whenever a prompt, model or setting changes.
Guardrails and content safety
Input filtering, prompt-injection defences, masking of personal data, claim checks and blocked-topic rules applied before output reaches a user.
LLM gateway and spend control
One service for API keys, rate limits, caching, provider fallbacks, per-feature budgets and usage reporting by team or customer.
Fine-tuning where it pays
Fine-tuning or distillation of smaller models when prompting alone cannot reach the consistency, format or unit cost a feature needs.
Review and feedback interfaces
Screens that stream responses, show what was generated versus edited by a person, and capture ratings that feed the next evaluation round.
Our process
How an engagement runs
Every engagement has a named lead, a written scope and working software to review every one to two weeks.
- 01
Define good output
We pick one feature, collect real input examples and write down what a good, acceptable and unacceptable result looks like for each.
- 02
Baseline and compare models
Several models and prompt approaches run against those examples, and we compare quality, latency and cost per request before writing production code.
- 03
Build the feature path
Structured outputs, validation, guardrails, the gateway and the user interface are built together, with working software to review every one to two weeks.
- 04
Evaluate and red-team
The evaluation suite is wired into CI, and we deliberately test hostile, unusual and off-topic inputs, including prompt injection attempts.
- 05
Staged release with monitoring
The feature reaches a small group first, with dashboards for quality signals, error rates and spend, and new failure examples flow back into the test set.
Technology
Technology we use
Chosen per project for fit, maintainability and your team's ability to own it.
Models
- OpenAI
- Azure OpenAI
- Gemini
- Hugging Face
Application layer
- Python
- FastAPI
- Node.js
- TypeScript
- Next.js
Data and caching
- PostgreSQL
- MongoDB
- Redis
Delivery
- Docker
- Kubernetes
- GitHub Actions
- Microsoft Azure
Use cases
Where it makes the biggest difference
Product description generation
Drafts listings from supplier specifications and attribute data in your brand voice, and flags items for review where facts are missing.
Case and call summaries
Condenses long case notes, call transcripts or email threads into a consistent format for whoever picks up the work next.
Help-centre drafts from resolved tickets
Groups resolved support tickets by topic and drafts help articles from the agent replies that worked, for a support lead to edit before publishing.
Proposal and report drafting
Produces first drafts of proposals, reports or standard letters from templates and structured inputs, with every edit by the reviewer recorded.
Multilingual content adaptation
Adapts approved content between English, Arabic and Urdu, applying glossary rules so product names and legal terms stay consistent.
Plain-language filters in a dashboard
Users type a request such as overdue invoices from Riyadh customers this quarter, and the model turns it into a validated filter that your existing API runs.
Industries
Industries we apply this to
Why Softweb Planet
Why teams choose us for this work
Generative AI specialist alongside product engineers
Our senior AI/ML engineer, who focuses on generative AI and Azure, leads model choice and evaluation while our software engineers build the feature around it.
The whole feature, not a notebook
The same team delivers the Next.js or React interface, the API and the database changes, so an LLM capability arrives as working software your users can try.
Spend and uptime designed in
In-house DevOps and SRE engineers set up the gateway, secrets, monitoring and deployment pipelines, so cost and availability are visible from the first release.
Outputs you can inspect early
A named lead and a written scope frame every project, and you review real outputs generated from your own data at each one-to-two-week checkpoint.
What you can expect
- LLM features that return output your systems can parse and store
- Quality scored against your own examples on every change
- Model spend budgeted per feature and visible to the team
- Freedom to switch models or providers without rewriting the product
- Less time spent writing first drafts and repetitive summaries
Generative AI & LLM Applications FAQ
Frequently asked questions
Generative AI can draft, summarise, rewrite, translate, classify and extract information inside the screens your users already work in. Typical examples are a summarise button on a long case record, first-draft replies in a helpdesk, product copy generated from attribute data, or incoming documents turned into form fields. We expose each capability through an internal API, so it can be reused across web, mobile and back-office tools and measured on its own.
Most projects should start with prompt engineering and fine-tune only when evaluation shows a clear gap. Well-designed prompts with good examples and structured output often meet the quality bar at lower cost and with more flexibility. Fine-tuning becomes worthwhile when you need a very consistent format or style, high volumes on a smaller and cheaper model, or behaviour that prompts cannot hold reliably. We decide by scoring both approaches on the same test set.
Hallucinations cannot be removed entirely, so we limit what the model can invent and check its output against the source data before anyone relies on it. The model receives only the data it should use. Generated text is constrained to fields supplied in the input, claims such as prices, dates or specifications are validated by code, and missing information is flagged rather than filled in. For customer-facing content, a review step lets a person approve or edit each item before it is published.
We define a schema for the output, use the provider's structured output features and validate every response in code before it is stored. If a response fails validation, the system retries with the error message or routes the item to a person. Extraction quality is measured field by field against labelled examples, so you can see which fields are dependable and which still need human checking.
We run every candidate on the same set of real examples from your business and compare the scores side by side. Each output is graded against your written definition of good output, alongside latency, the rate of malformed structured responses and cost per request at your expected volume. Open-weight models join the comparison when self-hosting is an option, with GPU hosting added to their cost. Where scores are close, a blind review by your team decides. When a provider releases a new version, we rerun the same comparison rather than starting again.
We set a cost budget per feature before launch and track spend against it from the first request. The largest savings usually come from sending less: trimming context to the fields the task needs, capping output length and ordering prompts so the provider's prompt caching applies to the repeated part. Non-urgent work such as overnight summaries can use discounted batch endpoints where providers offer them. The gateway attributes every call to a feature and customer, and alerts fire when cost per successful result drifts.
Not under the business API terms we build on: the OpenAI API, Azure OpenAI and Google's paid Gemini API do not use your prompts or outputs to train models by default. Consumer chat apps and some free tiers work differently, which is one reason staff should not paste customer data into them. Providers may still keep requests for a limited period for abuse monitoring, so we also mask personal fields, redact logs and confirm each provider's current retention terms during discovery.
An LLM gateway is a service between your application and the model providers that handles API keys, rate limits, retries, caching, logging and failover in one place. You need one once several features or teams call models, or when spend must be attributed per customer. For a single internal tool, a thin wrapper inside the application is enough to start. Because every feature calls one internal endpoint, changing provider becomes a configuration change followed by an evaluation run, not a rewrite.
We treat every piece of user-supplied or external text as untrusted and design the feature so an injection cannot cause harm even if it gets through. That means separating instructions from content, filtering suspicious inputs, limiting what model output is allowed to trigger and validating responses before they reach users or other systems. Injection attempts are part of our red-team test set and are rerun whenever prompts or models change.
Our LLM gateway can fail over to an alternative model or provider, so the feature degrades gracefully instead of stopping. Because prompts and evaluation sets are versioned separately from application code, moving to a new model means rerunning the test suite, adjusting prompts where scores drop and releasing through the normal pipeline. Model retirements become planned upgrades rather than emergencies.
Timelines depend mainly on how clearly good output can be defined, how much example data exists and how deeply the feature touches existing systems. A single, well-scoped feature such as summarisation or extraction inside an existing application is often in a staged release within a few weeks of discovery. Features that need fine-tuning, new data pipelines or several integrations are planned in phases, with working software reviewed every one to two weeks.
Cost depends on scope, so we give a fixed build quote after discovery rather than a list price. The model call itself is a small part of the build. Most effort goes into the work around it: assembling evaluation data from your records, structured output and validation, guardrails, the interface and the integrations. Running cost is model usage plus hosting, projected from your request volumes and the cost per request measured during model comparison, so each feature's monthly figure is known before launch.
You own the code, prompts, evaluation datasets and configuration we build for your project, and they are handed over with documentation. Prompts and test sets live in your repository like any other source file, so your team can review changes and rerun evaluations without us. Model API accounts can sit under your organisation from the start, which keeps billing and access in your control.
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