Insights
Practical writing on AI, software, cloud and getting found online, including in AI answer engines.
AI · 5 min read
What is an AI agent, and when does a business need one?
A plain explanation of AI agents and the tasks where they save the most time.
Web Development · 5 min read
Next.js or WordPress for your business website?
How to choose between Next.js and WordPress for a business website, based on your goals, your team, your budget and how you publish content.
Automation · 5 min read
How to stop missing WhatsApp leads with n8n
A practical automation that captures, routes and follows up on enquiries.
SEO · 5 min read
AEO and GEO: making your business easy for AI to cite
What answer engine and generative engine optimisation mean for your website.
Software Development · 5 min read
What drives the cost of custom software development?
The factors that move a software budget, and how to scope a first release that fits.
SEO · 5 min read
Local SEO for UK businesses: a practical 90-day plan
Step-by-step actions to rank in the Google Maps pack for your town or city.
Web Development · 5 min read
UK GDPR and your website: a practical checklist
A plain-English checklist of what UK website owners and developers should check under UK GDPR, from privacy notices to cookies and hosting.
E-commerce · 5 min read
Shopify vs WooCommerce for a UK online store
Shopify or WooCommerce for a UK online store? A comparison of cost, control, speed, VAT handling and scaling to help you decide with confidence.
Business Technology · 5 min read
Choosing a software development partner in Pakistan
Questions international buyers should ask before hiring an offshore team.
Web Development · 4 min read
WordPress, Shopify or a custom website: which should you choose?
A practical guide to choosing between WordPress, Shopify and custom code, with the questions that decide it and the costs people forget.
Business Technology · 3 min read
What does a Salesforce implementation involve?
The stages, decisions and hidden costs of a Salesforce project, explained for business owners who are deciding whether to start one.
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