Mobile App Development
iOS and Android app development, from prototype to store release
We design and build cross-platform apps in React Native and Flutter, connect them to your back end, payments and analytics, and publish them on the App Store and Google Play. After launch we monitor crashes and keep the app working through each new iOS and Android release.
Digital Experiences
What is mobile app development?
Mobile app development is the design, engineering, testing and release of software for phones and tablets, distributed through the Apple App Store and Google Play. Apps can be built natively for each platform or from one shared codebase with cross-platform frameworks such as React Native and Flutter, and usually depend on a back end, APIs and analytics to work in production.
Most business apps succeed or fail on one repeated task: reordering, booking, tracking a delivery or approving a request. We identify that task in discovery, design its flow first and put a clickable prototype in front of real users before any production code is written. That keeps the first release small, quicker to learn from and cheaper to build.
We build with React Native or Flutter so one team ships to iOS and Android from a shared codebase, adding native modules where a feature needs direct access to the device. Shared code means a fix or feature reaches both platforms in the same release, while permissions, navigation and notifications still follow each operating system's conventions.
Much of the effort in mobile sits outside the screens: sign-in and token refresh, push notification permissions, payments and subscriptions, offline queues, analytics events, crash reporting and the API behind it all. Our mobile specialists plan these with our UI/UX, QA and DevOps specialists, so a change to the app, its API or its release pipeline does not break the other two.
Challenges
The problems we are usually brought in to solve
An app idea without a proven core flow
Feature lists grow before anyone confirms which task users will actually open the app for, so budget goes on screens few people visit.
Two platforms on one budget
Separate native iOS and Android builds duplicate the work for every feature, and the two apps drift apart in behaviour and release timing.
Store rejections and release delays
Missing privacy declarations, vague permission prompts, payment rules or sign-in requirements can hold a release in review just before a planned launch.
Inherited apps that are risky to change
Outdated dependencies, no automated tests and signing certificates held by a previous supplier turn every update into a gamble.
Apps that assume a perfect signal
Field staff and customers lose work or see errors on patchy mobile networks because the app was designed as if it were always online.
No visibility after launch
Without crash reporting and product analytics, teams learn about problems from one-star reviews rather than their own dashboards.
Capabilities
What the service covers
React Native apps
TypeScript apps that can share types, validation rules and API clients with a React or Next.js web front end, so one team can work across web and mobile.
Flutter apps
Apps that draw their own interface components, so a custom, brand-led design looks and behaves the same on every iOS and Android device.
Native modules and device features
Camera, location, biometrics, Bluetooth, file access and background tasks, with platform-specific code written where a framework plugin falls short.
Prototypes and MVPs
Clickable prototypes tested with users, followed by a lean first release that proves the core flow before you fund the wider roadmap.
Mobile back ends and admin panels
APIs on Node.js and NestJS or a Firebase back end, handling sign-in, token refresh and push routing, with an admin panel to manage users, content and orders.
Payments and subscriptions
Card payments, digital wallets, in-app purchases and subscription flows implemented to follow App Store and Google Play rules.
Offline-first data and sync
Local storage, queued actions and conflict handling so the app keeps working on a weak signal and syncs when the connection returns.
Notifications, analytics and crash reporting
Targeted push messages, event tracking and crash reports wired in from the first build, so you can see how the app behaves on real phones.
Store submission and OS updates
Store listings, privacy declarations, review responses and a maintenance plan for new iOS and Android versions, new devices and dependency updates.
Our process
How an engagement runs
Every engagement has a named lead, a written scope and working software to review every one to two weeks.
- 01
Discovery and core flow
We agree who the app is for, the one journey it must make quick and obvious, the systems it connects to and what success means for the first release.
- 02
Prototype and validate
Our UI/UX specialists build a clickable prototype that users and stakeholders try on their own phones before any production code is written.
- 03
Framework decision and build setup
We choose React Native or Flutter, design the API and data model, and set up build pipelines, environments and crash reporting before feature work begins.
- 04
Feature sprints
Screens, API endpoints and integrations are built together in short sprints, with code review and automated tests on every change.
- 05
Testing on physical devices
Our QA specialists test on real iOS and Android phones, covering upgrades, permissions, poor connectivity and accessibility alongside automated checks.
- 06
Store review and gradual rollout
We submit to both stores, release to a small share of users first, watch crash and error rates, then widen the rollout and plan the next version.
Technology
Technology we use
Chosen per project for fit, maintainability and your team's ability to own it.
Cross-platform
- React Native
- Flutter
- TypeScript
- JavaScript
Back end and data
- Firebase
- Node.js
- NestJS
- PostgreSQL
- MongoDB
Cloud and delivery
- AWS
- Google Cloud
- GitHub Actions
- Docker
Use cases
Where it makes the biggest difference
Customer ordering and loyalty app
Browse, reorder, pay and collect rewards in a few taps, connected to your existing store, point of sale or e-commerce back end.
Driver and proof-of-delivery app
Route lists, barcode scans, photos and signatures captured at the door and synced to your dispatch system, so customers see delivery status straight away.
Service booking app with deposits
Live availability, rescheduling, deposits and reminder notifications for clinics, salons, venues and other appointment-based businesses.
Companion app for a web platform
A mobile front end for an existing SaaS product or customer portal, sharing its API, accounts and permissions.
Student and parent app
Timetables, announcements, results and fee reminders delivered by push notification for schools, colleges and training providers.
Approvals on the move
Managers approve purchase orders, leave requests and expenses from a push notification, with each decision written back to your ERP or HR system.
Industries
Industries we apply this to
Why Softweb Planet
Why teams choose us for this work
Builds you install, not screenshots
Every project has a named lead and a written scope, and every one to two weeks you install the latest build through TestFlight or a Google Play testing track and try it on your own phone.
Release pipelines for both stores
Our DevOps engineers automate signing, builds and store uploads in GitHub Actions, with certificates held in your own accounts, so a release does not wait on one person's machine.
Launch marketing planned with the build
Because we also run SEO and paid media work, the landing page, store listing and install tracking for your launch can be planned alongside the app rather than after it.
Advice on whether you need an app at all
If a responsive web app or a WhatsApp flow would serve your users better, we say so during discovery, before any mobile budget is spent.
What you can expect
- One codebase serving iOS and Android users with consistent behaviour
- A first release focused on the task users actually come back for
- Store submissions checked against Apple and Google review guidelines before they are sent
- Crash, performance and usage data visible from launch day
- An app that stays compatible as iOS and Android keep changing
Mobile App Development FAQ
Frequently asked questions
Both are mature choices, and the right one depends on your situation rather than the framework itself. React Native suits teams already working in JavaScript or TypeScript and products that share code with a React web app. Flutter suits design-led apps that need a highly customised, identical interface on both platforms. We compare them against your existing code, team skills, integrations and design in writing before you commit.
A native app is usually the better option when the product depends on one platform's newest features, intensive graphics, heavy background processing or deep hardware integration. For most business apps, such as ordering, booking, field service and customer portals, cross-platform frameworks perform well, and one codebase costs less to build and maintain than two. Where a single feature needs native code, we write a native module for it rather than rebuilding the whole app.
A progressive web app is often enough when people use the service occasionally, arrive from search or shared links, and mainly read content or fill in forms. A store app earns its extra cost when users return weekly or more and need dependable push notifications, offline work or device features such as Bluetooth and background location. On iPhone, web apps have more limited access to background tasks and hardware, and push notifications only work once the user adds the app to the home screen.
Cost depends on the number of screens and user roles, the back end and integrations required, payment and offline needs, and whether you launch on both platforms at once. During discovery we scope a lean first release and give a fixed quote for it, then estimate later features separately. We also outline running costs such as hosting, store developer accounts and third-party services, so the full picture is clear.
Timelines depend mainly on scope, the readiness of any APIs we connect to, how quickly designs are signed off and store review. A small, well-defined first release with one core journey and an existing API can usually reach store submission in weeks rather than months. Larger apps with several user roles, payments and offline sync are delivered in phases, with a test build to review every one to two weeks.
Yes. We begin with a code and release audit covering framework and dependency versions, build configuration, signing setup, test coverage, crash data, store reviews and the APIs the app relies on. You receive a written report recommending whether to fix, gradually refactor or rebuild, with the reasons for each. We usually start by making the build reliable and fixing the most frequent crashes before any rewrite is considered.
Yes, we manage the full submission process for both stores. That covers store listings and screenshots, privacy and data safety declarations, permission explanations, test accounts for reviewers and responses to any review feedback. We use staged rollouts so a new version reaches a small group of users first, which lets us pause it quickly if crash reports rise.
Yes, provided offline use is designed in from the start. We store the data each user needs on the device, queue actions such as form submissions and photos while there is no signal, and sync them when the connection returns, with rules for resolving conflicts when two people edit the same record. This matters most for drivers, inspectors, field engineers and users in areas with patchy coverage.
We assume any phone can be lost and any app package can be inspected, so sensitive data and secrets stay on the server wherever possible. Tokens go in the iOS Keychain or Android Keystore, traffic is encrypted, and every API request is authorised per user on the server rather than trusted from the app. Sessions can be revoked remotely, biometric sign-in is added where the risk warrants it, and personal data is kept out of logs. Personal data in the app is handled with UK GDPR in mind.
Yes, through APIs, either ones you already have or a small integration layer we build. A mobile app should not talk directly to an ERP, CRM or database, so we place a secure API between the app and your systems to handle authentication, caching and data shaping. For payments we integrate providers such as Stripe or local gateways, and use Apple and Google in-app purchases where store rules require them.
Yes. Apps are published under your own Apple and Google developer accounts, and the source code, design files, signing keys and back-end infrastructure belong to you, with full access handed over at the end of the project. We document the build and release process so another team could take over if needed, and ownership terms are written into the contract before work starts.
Under a support plan, we test the app against each new iOS and Android beta and prepare compatibility fixes ahead of the public release. Apple and Google also raise the minimum SDK and target versions they accept, so an app left unmaintained can be blocked from publishing updates until it is rebuilt. The same plan covers crash monitoring, bug fixes, and dependency and security updates between OS releases.
Yes, and we usually run AI features through your back end rather than inside the app. That keeps model keys off the device, lets us control cost and logging, and means improvements ship without a store update. Features we can add include in-app assistants that answer from your own content, photo or document capture that extracts data, and smarter search. Small on-device models are an option where privacy or offline use requires them.
Keep exploring
Related services and solutions
Start your project
Tell us what you're building.
Share the problem, the systems involved and where you want to be. A senior engineer replies with honest advice on scope, architecture and the fastest safe path to production.