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Retail

Retail systems that join up the till, the stockroom and the website

We connect point-of-sale, stock and online channels for physical and omnichannel retailers, then add forecasting, loyalty and in-store analytics on top of data your branch and head office teams can trust.

Overview

Technology for retailers

Retail technology for physical and omnichannel retailers is the set of systems that keeps the till, the stockroom and the online channels in step: point-of-sale integration, per-branch stock, click-and-collect, loyalty, demand forecasting and store analytics. Customers check stock on their phone before driving to a branch, expect to collect an online order in store and want loyalty points to count wherever they buy. Behind the counter the systems rarely agree. The point-of-sale, the warehouse and the website each hold their own version of stock, and head office sees yesterday's sales in a spreadsheet.

We connect those systems rather than replacing them by default. An integration layer reads sales and stock from your POS and ERP, publishes accurate branch availability to the website and apps, and feeds a data platform that reports sales, margin and sell-through by branch and hour. On that foundation we add demand forecasting, loyalty apps, store operations tools and computer vision on existing cameras, wherever counting footfall or spotting empty shelves justifies the effort.

Local search still shapes which branch a shopper visits. We have delivered a WordPress website, on-page SEO and a Google Ads call campaign for a furnishing business that depends on local customers finding it, and a multi-branch retailer needs that groundwork repeated accurately for every location. Because the same team includes DevOps and QA engineers alongside AI/ML and mobile developers, integrations can ship with automated tests, alerts and runbooks, so a failed stock sync is caught before a customer sees the wrong figure.

Challenges

What retailers are up against

  • Branch stock the website cannot see

    The online store shows one company-wide stock figure, so customers travel to a branch for an item held somewhere else and click-and-collect orders fail at the counter.

  • Till data that reaches head office a day late

    Point-of-sale systems export end-of-day files that someone merges in spreadsheets, so pricing, promotion and staffing decisions rest on yesterday's or last week's numbers.

  • Replenishment decided from memory

    Orders are placed from experience and shelf walks, which leaves fast movers out of stock in some branches while slow lines pile up for markdown in others.

  • Shoppers who are anonymous at the till

    Without a loyalty scheme that links in-store and online purchases, the business cannot tell who its regular customers are or reach them with offers that fit.

  • Store tasks managed through chat groups

    Price changes, display updates, stock counts and audits travel through messaging groups and paper checklists, leaving no dependable record of what was done, where or when.

  • Branch details wrong on search and maps

    Out-of-date opening hours, phone numbers and holiday times on Google send local shoppers to a closed shutter or to a competitor's showroom down the road.

What we build

Technology solutions for this sector

  • Unified stock and order service

    An integration layer that reads stock and sales from your POS and ERP, publishes per-branch availability to the website and apps, and reserves items the moment a click-and-collect order is placed.

  • Retail data platform and branch dashboards

    Sales, stock, returns and footfall loaded into PostgreSQL through scheduled or event-driven pipelines, with dashboards for sell-through, margin and trading patterns by branch and hour.

  • Demand forecasting and replenishment suggestions

    Machine learning models trained on your sales history, promotions and seasonal calendar that propose order quantities per branch and product for buyers to approve or adjust.

  • Loyalty and customer apps

    A Flutter or React Native app with a digital loyalty card, e-receipts, offers and a store finder, linked to till transactions through a phone number or QR code at checkout.

  • In-store camera analytics

    Computer vision on existing CCTV, where camera positions and image quality allow, that counts entries, measures queue length and spots empty shelf sections, reporting counts and alerts rather than identities.

  • Branch task and audit apps

    Task lists, price-change checklists and store audits with photo evidence on staff phones, giving area managers a live view of what each branch has completed.

  • Branch pages and local search

    Store-locator pages with Schema markup, an accurate Google Business Profile for every branch, and call and direction tracking tied back to campaigns.

In-store camera analytics are designed to count and measure activity without identifying individuals, and we build them with UK GDPR in mind, including clear signage, short retention periods and support for your data protection impact assessment. Loyalty sign-up states clearly what purchase data is kept and why, and offers by WhatsApp, SMS or email go only to customers who have opted in. Obligations differ between the UK, Pakistan and Saudi Arabia, so we work to the requirements your legal adviser sets for each market.

Typical projects

Where we usually start

  • 01A multi-branch grocery retailer showing live per-branch stock online and offering click-and-collect only for items actually on the shelf
  • 02A fashion retailer linking till, online and loyalty data so each customer's in-store and online purchases sit on one profile
  • 03Footfall counts from existing store cameras matched with till transactions to report conversion by branch and hour
  • 04Weekly replenishment suggestions per branch and product, reviewed by buyers before any purchase order is raised
  • 05A furniture and furnishing showroom chain with accurate branch listings, store pages and call tracking from local search and ads

Retail FAQ

Frequently asked questions

In most cases, yes. Modern cloud POS systems offer APIs or webhooks for sales, stock and products, and we connect them to Shopify, WooCommerce or a custom store through an integration service that decides which system owns each piece of data. Older on-premise tills often only export files, in which case we schedule frequent imports and accept a short delay. Which of the two your POS offers decides how close to real time branch stock can be, so it is one of the first things we check.

Start your project

Tell us what you're building.

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