Retail
Retail systems that join up the till, the stockroom and the website
We connect point-of-sale, stock and online channels for physical and omnichannel retailers, then add forecasting, loyalty and in-store analytics on top of data your branch and head office teams can trust.
Overview
Technology for retailers
Retail technology for physical and omnichannel retailers is the set of systems that keeps the till, the stockroom and the online channels in step: point-of-sale integration, per-branch stock, click-and-collect, loyalty, demand forecasting and store analytics. Customers check stock on their phone before driving to a branch, expect to collect an online order in store and want loyalty points to count wherever they buy. Behind the counter the systems rarely agree. The point-of-sale, the warehouse and the website each hold their own version of stock, and head office sees yesterday's sales in a spreadsheet.
We connect those systems rather than replacing them by default. An integration layer reads sales and stock from your POS and ERP, publishes accurate branch availability to the website and apps, and feeds a data platform that reports sales, margin and sell-through by branch and hour. On that foundation we add demand forecasting, loyalty apps, store operations tools and computer vision on existing cameras, wherever counting footfall or spotting empty shelves justifies the effort.
Local search still shapes which branch a shopper visits. We have delivered a WordPress website, on-page SEO and a Google Ads call campaign for a furnishing business that depends on local customers finding it, and a multi-branch retailer needs that groundwork repeated accurately for every location. Because the same team includes DevOps and QA engineers alongside AI/ML and mobile developers, integrations can ship with automated tests, alerts and runbooks, so a failed stock sync is caught before a customer sees the wrong figure.
Challenges
What retailers are up against
Branch stock the website cannot see
The online store shows one company-wide stock figure, so customers travel to a branch for an item held somewhere else and click-and-collect orders fail at the counter.
Till data that reaches head office a day late
Point-of-sale systems export end-of-day files that someone merges in spreadsheets, so pricing, promotion and staffing decisions rest on yesterday's or last week's numbers.
Replenishment decided from memory
Orders are placed from experience and shelf walks, which leaves fast movers out of stock in some branches while slow lines pile up for markdown in others.
Shoppers who are anonymous at the till
Without a loyalty scheme that links in-store and online purchases, the business cannot tell who its regular customers are or reach them with offers that fit.
Store tasks managed through chat groups
Price changes, display updates, stock counts and audits travel through messaging groups and paper checklists, leaving no dependable record of what was done, where or when.
Branch details wrong on search and maps
Out-of-date opening hours, phone numbers and holiday times on Google send local shoppers to a closed shutter or to a competitor's showroom down the road.
What we build
Technology solutions for this sector
Unified stock and order service
An integration layer that reads stock and sales from your POS and ERP, publishes per-branch availability to the website and apps, and reserves items the moment a click-and-collect order is placed.
Retail data platform and branch dashboards
Sales, stock, returns and footfall loaded into PostgreSQL through scheduled or event-driven pipelines, with dashboards for sell-through, margin and trading patterns by branch and hour.
Demand forecasting and replenishment suggestions
Machine learning models trained on your sales history, promotions and seasonal calendar that propose order quantities per branch and product for buyers to approve or adjust.
Loyalty and customer apps
A Flutter or React Native app with a digital loyalty card, e-receipts, offers and a store finder, linked to till transactions through a phone number or QR code at checkout.
In-store camera analytics
Computer vision on existing CCTV, where camera positions and image quality allow, that counts entries, measures queue length and spots empty shelf sections, reporting counts and alerts rather than identities.
Branch task and audit apps
Task lists, price-change checklists and store audits with photo evidence on staff phones, giving area managers a live view of what each branch has completed.
Branch pages and local search
Store-locator pages with Schema markup, an accurate Google Business Profile for every branch, and call and direction tracking tied back to campaigns.
In-store camera analytics are designed to count and measure activity without identifying individuals, and we build them with UK GDPR in mind, including clear signage, short retention periods and support for your data protection impact assessment. Loyalty sign-up states clearly what purchase data is kept and why, and offers by WhatsApp, SMS or email go only to customers who have opted in. Obligations differ between the UK, Pakistan and Saudi Arabia, so we work to the requirements your legal adviser sets for each market.
Typical projects
Where we usually start
- 01A multi-branch grocery retailer showing live per-branch stock online and offering click-and-collect only for items actually on the shelf
- 02A fashion retailer linking till, online and loyalty data so each customer's in-store and online purchases sit on one profile
- 03Footfall counts from existing store cameras matched with till transactions to report conversion by branch and hour
- 04Weekly replenishment suggestions per branch and product, reviewed by buyers before any purchase order is raised
- 05A furniture and furnishing showroom chain with accurate branch listings, store pages and call tracking from local search and ads
Services and solutions
How we help retailers
Retail FAQ
Frequently asked questions
In most cases, yes. Modern cloud POS systems offer APIs or webhooks for sales, stock and products, and we connect them to Shopify, WooCommerce or a custom store through an integration service that decides which system owns each piece of data. Older on-premise tills often only export files, in which case we schedule frequent imports and accept a short delay. Which of the two your POS offers decides how close to real time branch stock can be, so it is one of the first things we check.
The website checks stock at the chosen branch rather than the company total, and reserves the item when the order is placed. Behind that, an integration service holds per-branch quantities from the POS, subtracts a safety buffer for items that sell quickly or often go missing, and sends the order to the branch as a picking task. Staff confirm the item is ready, which triggers a message to the customer. If it cannot be found, the system offers a transfer from another branch or a refund before the customer travels.
Yes, for lines with enough clean sales history, ideally a full year so that promotions and peaks such as Ramadan, Eid or Christmas are included. A common trap is that days when an item was out of stock record zero sales rather than zero demand, so we flag those days from stock data before training. New and slow-selling lines are grouped with similar products. Each forecast is then turned into a suggested order using supplier lead times, pack sizes and minimum order quantities, and buyers approve or adjust it before a purchase order is raised.
Divide the number of transactions by the number of visitors, hour by hour and branch by branch. Transactions come from your POS. Visitor counts come from door sensors or, where cameras already cover the entrances, from computer vision that counts people crossing a line without identifying anyone. We combine both in one dashboard, so you can see where busy hours produce few sales, which often points to queues, staffing gaps or missing stock rather than weak demand.
Use the customer's mobile number as the key. At checkout the cashier enters the number, or the customer scans a QR code, and the POS attaches the sale to their profile. Points, e-receipts and offers can then be delivered by WhatsApp or SMS with their consent, and an app becomes an optional extra for regular shoppers. Customers who decline are served as normal, and the sale simply stays anonymous. It does depend on your POS allowing a customer reference on each transaction.
We quote a fixed price once discovery has shown how your POS, ERP and product data actually behave, because those systems drive most of the effort. The main drivers are how your POS and ERP expose data, since a documented API is quicker to work with than nightly file exports, the number of branches and channels to connect, how consistent your product codes and barcodes are, and whether the first phase includes dashboards, click-and-collect or forecasting. We usually suggest starting with one outcome, such as accurate branch stock on the website, piloted in a few stores. Later phases are then quoted on evidence from that pilot.
We pilot in one or two branches before going wider. The pilot runs alongside existing processes, away from peak trading, with a named contact in each store and a simple way to report problems. Staff get short, task-based training on the screens they will actually use, and stock and task apps keep working offline when the store connection drops. Once the pilot branches are stable and the issues they raised are fixed, we roll out in waves that avoid seasonal peaks such as Eid, Black Friday or Christmas.
Give every branch its own verified Google Business Profile and its own page on your website, and update both from one source. Each branch page carries the address, opening hours, holiday times, phone number and Schema markup for that location, and links to the matching listing. Changes such as new hours are made once and published everywhere, rather than edited branch by branch. Calls, direction requests and website clicks from each listing are then reported per branch, so you can see which locations local search actually serves.
Start your project
Tell us what you're building.
Share the problem, the systems involved and where you want to be. A senior engineer replies with honest advice on scope, architecture and the fastest safe path to production.