Data & Analytics Platforms
Data and analytics platforms that join your systems into one tested set of numbers
We connect your operational systems, marketing tools and spreadsheets to a single warehouse, test the data as it arrives and publish dashboards that refresh on a schedule. Finance, sales and operations then work from the same definitions of revenue, customer and margin.
Decisions on live, trusted numbers.
The problem
The problem it solves
A data and analytics platform is the set of pipelines, storage and reporting tools that collects data from business systems, cleans and models it in a central warehouse, and serves it to dashboards, reports and AI models. It gives every team the same definitions, refreshed on a schedule, with checks that catch broken or missing data before decisions are made on it.
Most organisations do not lack data. They have it in a CRM, an accounting package or ERP, an online store, Google Analytics and a long tail of spreadsheets, each with its own idea of what a customer, an order or revenue means. Reports are assembled by hand, figures disagree between meetings and nobody notices when a source quietly stops updating.
- 01Monthly reports take days of exporting, pasting and reconciling spreadsheets before anyone can read them.
- 02Sales, finance and marketing quote different revenue figures because each relies on its own definition and source.
- 03A connector or scheduled export fails silently, and dashboards show stale numbers for weeks before anyone spots it.
- 04Analytical queries run directly against the production database and slow down the application customers are using.
- 05Customer and order records cannot be joined across systems because identifiers and formats do not match.
- 06Forecasting and AI projects stall because nobody can supply clean, historical, documented data to build on.
Who it is for
Built for teams like yours
Leadership and finance teams reporting from spreadsheets
Organisations where board packs and management accounts are rebuilt by hand each month and the people preparing them want that time back.
Multi-channel e-commerce and retail businesses
Sellers combining a web store, marketplaces, payment providers, advertising platforms and stock systems, who need margin and channel performance in one place.
SaaS companies tracking product and revenue
Software businesses that need subscription, usage and churn metrics drawn from billing, product events and CRM data, rather than from a different tool for each.
Organisations preparing data for AI
Teams planning forecasting, scoring or AI assistants who first need reliable, well-described historical data for models to learn from and query.
Solution architecture
How it fits together
We build the platform in layers that each do one job, so a change in a source system or a new dashboard does not ripple through everything else. Raw data is retained, transformations are written as code and every layer is tested.
- 01
Ingestion and change capture
Scheduled extracts and change capture from databases, APIs, webhooks and file drops, with Kafka for event streams and n8n for lighter SaaS integrations. Every load is logged with row counts and timings.
- 02
Raw landing storage
Unaltered copies of source data in cloud object storage or a raw schema, so history can be replayed and transformations rerun whenever a definition changes.
- 03
Warehouse and modelling
Cleaned, joined and documented tables in PostgreSQL or a managed cloud warehouse, organised into staging, core and reporting models that share one set of business definitions.
- 04
Data quality and observability
Automated checks for freshness, volume, nulls, duplicates and broken relationships on every run, with alerts sent to the team that owns the failing source.
- 05
Metrics and access control
A governed catalogue of metrics such as revenue, active customer and gross margin, with role-based access and masking of personal fields for users who do not need them.
- 06
Dashboards and data products
Reporting in a BI tool such as Looker Studio, Power BI or Grafana, analytics embedded in your own applications with Next.js and React, and extracts or APIs that feed forecasting and AI models.
Workflow
From request to result
- 01
Decisions and metric definitions
We start from the decisions people need to make and the metrics behind them, and write down agreed definitions before building a single pipeline.
- 02
Profile sources and pick systems of record
Each source system is profiled for structure, volume, update frequency, quality issues and access method, and we agree which system is authoritative for each entity.
- 03
Pipelines and warehouse build
Ingestion, raw storage and modelled tables are built in code, deployed through pipelines and tested against known totals supplied by finance or operations.
- 04
Dashboards built with their users
First dashboards are designed with the people who will use them, checked line by line against existing reports, and every difference is explained before launch.
- 05
Monitor, document and extend
Freshness and quality alerts go live, a data dictionary is published, and new sources and reports are added from a prioritised backlog.
Capabilities
What the solution includes
Idempotent pipelines and backfills
Batch and streaming pipelines in Python with retries, idempotent loads and backfills, so a failed overnight run can be repeated without creating duplicates.
Dimensional modelling with history
Fact and dimension tables, history tracking for records that change such as prices or account owners, and naming conventions analysts can follow without a guide.
Reconciliation and data tests
Tests written alongside every model and run on each load, covering freshness, row counts, uniqueness, accepted values and agreement with source system totals.
Board packs and management reporting
Dashboards for leadership, finance, sales and operations that replace the monthly spreadsheet pack, each answering a defined set of questions rather than showing every available chart.
Embedded and customer-facing analytics
Reporting built into your own portal or SaaS product, with per-customer data isolation and performance designed for many concurrent users.
Campaign cost to revenue reporting
Advertising spend, Google Analytics sessions and CRM deals joined at campaign level in the warehouse, so cost per qualified lead and per sale can be compared across channels.
Governance and lineage
A data dictionary, documented ownership for each source and lineage from dashboard figure back to source table, so any number can be explained.
Feature tables for forecasting
Clean history and documented metrics prepared as feature tables that forecasting models and AI assistants can use without a separate data clean-up project.
Benefits
What changes for your organisation
One version of each number
Shared definitions in the warehouse mean finance, sales and operations quote the same figure for revenue, customers and margin.
Reports that assemble themselves
Recurring reports refresh on schedule, so analysts spend their time explaining the numbers instead of compiling them.
Problems caught before the meeting
Quality checks flag a stale or broken source when it happens, not when someone notices an odd chart in a board pack.
Faster answers to new questions
With clean, joined data already in place, a new question becomes a query or a new chart rather than a fresh data-gathering exercise.
Production systems left alone
Heavy analytical queries run against the warehouse, keeping customer-facing applications responsive.
History that survives a system change
Because raw data is retained and models are code, replacing a CRM or accounting package means remapping one source, not losing years of comparable reporting.
Technology
Technology stack
Ingestion and processing
- Python
- Kafka
- n8n
- FastAPI
Databases and warehouse
- PostgreSQL
- MySQL
- MongoDB
Platform and automation
- AWS
- Google Cloud
- Microsoft Azure
- Docker
- Terraform
- GitHub Actions
Dashboards and analytics
- Looker Studio
- Grafana
- Google Analytics
- Next.js
- React
Delivered through
Services behind this solution
Related industries
Data & Analytics Platforms FAQ
Frequently asked questions
A data warehouse stores cleaned, structured and modelled data ready for reporting, while a data lake holds large volumes of raw data in its original form, usually as files in object storage. Warehouses answer known business questions quickly and consistently. Lakes keep everything cheaply for later processing, machine learning or replay. Most platforms we build use both ideas: raw data lands in low-cost storage first, then trusted models are built in the warehouse on top of it.
For a single application with light reporting needs, yes, ideally from a read replica rather than the primary database. That approach stops working once you need to combine several sources, keep history the application overwrites, or run heavy queries that compete with customer traffic. At that point a separate warehouse costs less than a slower product. We often begin with a replica and introduce a warehouse when the second or third source arrives.
PostgreSQL is often enough for moderate data volumes and teams that want one familiar, low-cost database, while a managed cloud warehouse makes sense when data grows large or queries scan very large tables. Managed options such as BigQuery on Google Cloud, Amazon Redshift on AWS or the analytics services in Microsoft Azure separate storage from compute and scale without server management. We compare likely volumes, query patterns and running costs for your case, and write models in portable SQL so changing engine later does not mean starting again.
We reconcile every key metric against an independent trusted figure before launch, then test the data automatically on every pipeline run. Before go-live, revenue, order counts and similar totals are matched with finance or operational reports, and each difference is explained. After launch, checks for freshness, volume, duplicates, missing values and broken relationships run with each load. When a check fails, the owning team is alerted and the affected dashboard can show a warning rather than a wrong number.
ETL transforms data before loading it into the warehouse, while ELT loads raw data first and transforms it inside the warehouse, and we usually use ELT. Keeping the raw copy means transformations can be rerun when a definition changes, without going back to the source system. Transformations live as version-controlled SQL and Python, reviewed and tested like application code. We still transform before loading where data must be masked, filtered or reduced before it leaves the source environment.
Dashboards can refresh at whatever interval the decision needs, from daily batches to near real-time streams, and the right choice depends on cost and the source systems. Most management reporting works well with hourly or daily loads, which are simpler and cheaper to run. Operational views such as order queues, stock levels or delivery status may justify streaming through Kafka or change data capture. We agree the freshness each dashboard needs and show its last refresh time on screen.
We can connect most sources that offer an API, a database connection, scheduled exports or file drops, and that includes spreadsheets. Typical sources are CRMs, accounting and ERP systems, e-commerce platforms, payment providers, Google Analytics, advertising platforms and your own application databases. Spreadsheets are brought in through controlled templates with validation, so a renamed column fails loudly instead of corrupting a report. Where a system offers no access at all, we explore export options with the vendor during the source audit.
Yes, because the warehouse is designed to be tool-neutral, so Power BI, Looker Studio, Grafana or a custom dashboard can all read the same modelled tables. Business definitions such as revenue or active customer live in the warehouse models rather than inside one tool, which keeps figures consistent wherever they are viewed. If your team already knows a BI tool well, we connect it to the warehouse rather than replacing it. Where analytics must appear inside your own product, we build embedded dashboards with Next.js and React.
We bring in only the personal fields a report actually needs and keep direct identifiers apart from the analytical tables. Names, email addresses and phone numbers are masked or replaced with pseudonymous keys, so records can still be joined without exposing who they belong to. Row-level rules limit each user to their own region, branch or client. Retention rules cover the raw copies as well as the warehouse, and deletion requests reach both. We design with UK GDPR in mind and work within any further requirements your compliance team sets.
Build time is driven by how many sources are connected, how clean their data is and how quickly teams agree metric definitions. We deliver in increments rather than one large launch. A first version that loads two or three core sources into a warehouse and produces one tested management dashboard can typically be ready within a few weeks of discovery. Further sources, models and dashboards are then added from a prioritised backlog, with working output to review every one to two weeks.
Build costs depend on the number of sources, the complexity of business rules and the dashboards required, and we give a fixed quote after discovery. Running costs come from cloud storage, compute for pipelines and queries, and any BI tool licences, and they vary with data volume and refresh frequency. We estimate monthly running costs for your expected volumes during design and choose refresh schedules and storage tiers that keep spend proportionate to the value of the reporting.
A data platform gives AI projects the clean, historical and documented data they depend on, which is usually the slowest part to get right. Forecasting and classification models need consistent history with known definitions, and assistants that answer questions about the business need reliable tables and metrics to query. Because pipelines, tests and lineage already exist, models can be trained and refreshed from the same trusted source as your dashboards. Our senior AI/ML engineer works alongside our cloud and DevOps engineers, so the data and model work is planned together.
Not necessarily, because a tested, monitored platform needs far less day-to-day attention than a set of manual reports. Someone in your organisation must still own the metric definitions and decide when they change, and that is usually an analyst or finance lead rather than an engineer. Routine engineering work, such as repairing a connector after a vendor changes its API, adding a source or tuning slow queries, can be done by an in-house developer we train or by us under an agreed support arrangement.
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