E-commerce software for marketplaces, order operations and AI customer support

Yes. A marketplace needs features a normal store does not: vendor sign-up and verification, per-vendor catalogues and stock, commission rules, split payments or scheduled payouts, order routing to each seller, and dispute and returns handling between buyer, seller and operator. We usually build marketplaces as custom platforms on Next.js, NestJS and PostgreSQL, with payouts through Stripe or a regional provider that supports marketplace payments. A first release includes the smallest set of vendor tools that lets real sellers trade, and reporting and automation are added as volume grows.

Confirm every order before it ships. We add an automated WhatsApp or SMS step that asks the customer to confirm the order and delivery address, holds unconfirmed orders for a call from your team and cancels those that never respond. Simple risk rules flag patterns such as repeated refusals from the same phone number or addresses missing key details. Some sellers also offer a small incentive for paying online at checkout. Every rule is visible to your team and can be overridden, so genuine customers are not turned away by an automated decision.

Yes, provided AI drafts and people approve. We build a pipeline that takes supplier data, attributes and product images, and uses a language model to draft titles, descriptions, feature bullets and image alt text in your brand's tone. Drafts are checked automatically for missing attributes, prohibited claims and repeated wording, then queued for an editor to approve or correct. Search engines judge whether content is useful rather than who typed it, so we vary structure by category and take facts such as sizes, materials and care instructions directly from your data.

Bring every channel into a single order hub. We connect your store and each marketplace through their seller APIs where they are offered, pull new orders into one queue and push stock levels back out whenever something sells, so the same item cannot be sold twice. From the hub your team books couriers, prints labels and sends tracking updates in one step. Depending on volume and budget, the hub is either an existing order management tool we configure and integrate, or a custom service on Node.js and PostgreSQL with n8n workflows for routine steps.

We load-test the buying journey and remove weak points well before the campaign starts. That means simulating sale-day traffic on product, cart and checkout pages, caching what can be cached at the edge, checking payment and courier API limits, and moving slow work such as emails and stock syncs onto queues. We freeze non-essential changes, agree who is on call and prepare a runbook for failures such as a payment outage. On hosted platforms like Shopify the focus shifts to apps, scripts and integrations, because the platform scales its own checkout.

Automate the paperwork and courier booking, and release money only after the returned item has been checked. Customers start a return from a self-service page or WhatsApp, and the system tests the request against your rules for order date, product category and condition before booking a courier collection or issuing a drop-off label. When the parcel reaches your warehouse, staff record its condition and the refund or store credit is released if it passes. Exchanges reserve the replacement size straight away, and return reasons are logged per product so recurring sizing or quality problems show up in reporting.

By joining data that usually lives in separate systems. We build pipelines that pull orders and refunds from your store, spend from Google Ads and Meta Ads, courier charges, payment fees and product costs into one PostgreSQL database, then calculate contribution margin by product, campaign and channel. Dashboards show which products make money once every cost is counted and which only look healthy on revenue. The hardest part is usually agreeing how to allocate shared costs such as brand advertising, so we settle those rules with your finance owner first.

Usually not. Shopify, WooCommerce and most modern commerce platforms expose APIs and webhooks, so order automation, support assistants, product content pipelines and reporting can be built around the store you already have. We start with the workflow that costs your team the most time and connect to it directly. Replatforming is worth discussing only when the current system blocks something important, such as marketplace features, trade pricing or dependable performance under load, and in that case we compare the options and their trade-offs in a written note before recommending a move.