Website redesign and migration that protects your rankings

It can, if URLs change without redirects or metadata and structured data are lost. A planned redesign avoids this. We crawl the old site, keep or redirect every ranking page, carry over titles and schema, and monitor Search Console after launch, so any dip is spotted and fixed fast.

We map every old URL to its new address, migrate content in test runs, keep metadata and canonical tags, rebuild the sitemap and set up redirects before launch. After switch-over we check indexing and errors daily for several weeks, so we can correct problems before they cost rankings.

Timelines depend on the number of page templates, how much content is migrated and how quickly feedback arrives. A small site can take a few weeks, while a large shop or portal takes months. We agree a first release up front and share working pages every one to two weeks.

Cost depends on the number of unique templates, the target platform, volume of content to migrate and any new features. Refreshing design on the same platform costs less than a platform change. After the audit we provide a fixed written quote, and we price extra phases separately.

Often targeted improvements are enough. If the platform is sound and the problems are speed, content or calls to action, fixing those costs less than a rebuild. If the platform blocks what you need or is unsupported, a redesign makes sense. Our audit tells you which.

Yes. Builders often cannot export cleanly, so we rebuild pages and move content and media manually or with scripts, then map URLs and set up redirects where the builder allows it. We run both sites side by side until the new one is checked, then switch the domain.

Yes. We copy the site to the new host, test it on a temporary address, lower DNS caching in advance and switch at a quiet moment. For a domain change we add page-level redirects and use Google's change-of-address tool, then check forms, email and SSL.

We migrate posts, images, categories, authors and metadata, and recreate forms and integrations, then test each one. Before moving, we review content, so outdated or duplicate pages can be merged or retired. You approve the list, so nothing important disappears without your say.

Normally no. The new site is built and tested on a separate address while the old one stays live, and the switch happens at DNS level, which usually takes minutes to hours. We schedule it at a quiet time and keep the old site available as a fallback briefly.

Yes. A redesign on the same platform is often the lowest-risk option. We update design, structure and content, optimise speed and keep URLs unchanged wherever possible. This protects rankings and keeps costs down, and it avoids retraining your editors on a new system.