Salesforce Integration & Data Migration
Salesforce integration and data migration that keeps records trustworthy
We connect Salesforce to your website, ERP, billing, marketing tools and messaging, and we move data in from other CRMs and spreadsheets with mapping, cleansing and reconciliation, so teams trust what they see on day one.
Salesforce
What is Salesforce integration and data migration?
Salesforce integration connects the Salesforce platform with other systems, such as websites, ERP, billing and messaging tools, so data moves automatically and consistently. Data migration moves records from a previous CRM or spreadsheets into Salesforce, with mapping, cleansing and checks, so the new system starts with complete, reliable history.
A CRM is only as useful as the data inside it, and that data rarely begins in Salesforce. Enquiries arrive on a website or WhatsApp, orders sit in an ERP, invoices live in accounting software and years of history sit in another CRM or in spreadsheets. Integration and migration are the work of bringing those sources together in one trustworthy place.
We design integrations around ownership: which system is the source of truth for each record, in which direction data flows and what happens when two systems disagree. We then build them through Salesforce's APIs, platform events or middleware such as n8n, with retries, logging and alerts, so failures are visible and fixable instead of silent.
For migrations, we profile the source data first, agree a field mapping with the business, de-duplicate and cleanse, run test loads into a sandbox and reconcile counts and totals before the final load. Users review samples, so surprises happen before go-live and not after.
Challenges
The problems we are usually brought in to solve
Manual re-entry between systems
Staff copy leads, orders and invoices between tools, which delays response and introduces errors.
Unclear source of truth
Two systems hold different versions of a customer's address, status or price, and nobody knows which to trust.
Integrations that fail silently
Scripts without logging or retries drop records when an API is down, and the gap is found weeks later.
Dirty data going in
Duplicates, inconsistent formats and missing mandatory fields are imported unchanged, so the new CRM inherits the old mess.
Lost history and attachments
Notes, activities, files and relationships are left behind in a migration, so teams cannot see past conversations.
API limits and bulk loads
Large imports and integrations hit Salesforce limits, fail midway and leave data half loaded.
Capabilities
What the service covers
Website and form integration
Web-to-lead and API-based connections from WordPress, Shopify and custom sites, with source tracking and duplicate checks.
WhatsApp and messaging
WhatsApp Business messages and email threads logged against leads, contacts and cases, with automatic routing.
ERP and billing connections
Accounts, orders, invoices and payments synchronised between Salesforce and finance or operations systems.
API and middleware design
Integrations built with Salesforce REST APIs, platform events or n8n, with idempotent updates, retries and error queues.
Data profiling and mapping
Analysis of source data and a signed-off field mapping that covers objects, picklists, owners and relationships.
Cleansing and de-duplication
Matching rules and cleansing scripts that standardise formats and merge duplicates before loading.
Test loads and reconciliation
Sandbox loads, record-count and value checks and sampling by business users before the final cut-over.
Integration monitoring
Dashboards and alerts for failed syncs, queue depth and API usage, with a named person responding.
Our process
How an engagement runs
Every engagement has a named lead, a written scope and working software to review every one to two weeks.
- 01
Inventory systems and data
We list every system, record type and data flow, then decide the source of truth for each.
- 02
Design and map
We agree integration patterns, field mappings and cleansing rules, and write them down for sign-off.
- 03
Build in a sandbox
Integrations and load scripts are built and tested against a sandbox with realistic data volumes.
- 04
Rehearse the migration
We run test loads, reconcile counts and totals, and have business users check samples.
- 05
Cut over and monitor
We run the final load, switch integrations on and watch error queues and data quality in the first weeks.
Technology
Technology we use
Chosen per project for fit, maintainability and your team's ability to own it.
Salesforce
- Salesforce
- Salesforce REST API
- Apex
- Salesforce Flow
- SOQL
- Sales Cloud
- Service Cloud
Integration
- Node.js
- Python
- n8n
- PostgreSQL
- MySQL
Connected systems
- WordPress
- Shopify
- Stripe
- OpenAI
Delivery
- GitHub Actions
- Docker
- AWS
Use cases
Where it makes the biggest difference
Website enquiries into Salesforce
Forms from WordPress or custom sites create leads with campaign source and automatic assignment, without copy and paste.
WhatsApp conversations logged to cases
Customer messages create or update cases, with the thread stored on the record and staff alerted.
ERP orders visible to account managers
Orders and invoice status sync nightly or in real time, so sales and service staff see the full customer picture.
Moving from an older CRM
A mapped and cleansed migration of accounts, contacts, opportunities, notes and attachments, with reconciliation reports.
Consolidating several Salesforce orgs
A plan and scripts that merge orgs, keeping relationships and avoiding duplicate customers.
Spreadsheet to CRM
A first-time load of customers and leads from spreadsheets, with de-duplication and validation before go-live.
Industries
Industries we apply this to
Why Softweb Planet
Why teams choose us for this work
Integration is our core skill
Our API and backend engineers build and monitor integrations every day, not as an afterthought to CRM setup.
Ownership agreed before code
We settle which system owns each field before building, which prevents most data conflicts.
Migrations rehearsed
Test loads, reconciliation and user sampling mean the final cut-over holds few surprises.
Visible failures
Logging, retries and alerts make problems visible, so they are fixed in hours and not discovered in weeks.
What you can expect
- Enquiries, orders and invoices reaching Salesforce without re-keying
- A signed-off field mapping and reconciliation reports for any migration
- Integrations with retries, logging and alerts
- A cleaner, de-duplicated starting dataset
Salesforce Integration & Data Migration FAQ
Frequently asked questions
We agree which system owns each record, then connect them through Salesforce's REST APIs, platform events or middleware such as n8n. Integrations use retries, idempotent updates and logging, with alerts on failure. We build and test in a sandbox with realistic data before switching anything on in production.
Yes. WordPress forms and Shopify customers or orders can create and update Salesforce leads, contacts and orders through the API. We add duplicate checks and campaign source fields, so marketing attribution works and the sales team receives clean, assigned records instead of raw form emails.
Usually yes, where the ERP offers an API, export or database access. We sync accounts, orders, invoices and payment status in the direction that suits each field, so account managers see financial context inside Salesforce while finance keeps its own system as the record.
We profile the source data, agree a field mapping, cleanse and de-duplicate, then run test loads into a sandbox and reconcile counts and totals. Business users review samples before the final load. We also migrate notes, activities and attachments where they matter to users.
It depends on data volume, quality and the number of objects. Small, clean datasets can move in a couple of weeks, while years of messy history take longer because cleansing and review dominate the work. We estimate after profiling your data, since quality drives the schedule more than volume.
Not if the process is controlled. We keep the source data untouched, document which fields map where and which are intentionally dropped, and reconcile record counts and key totals after each load. Anything that cannot be mapped is archived and listed, so nothing disappears without a decision.
We clean duplicates before loading, set matching and duplicate rules in Salesforce and add checks at each entry point, such as web forms and imports. Ownership and required fields are defined as well, so new duplicates are caught at creation instead of accumulating again.
Yes. Using the WhatsApp Business API, we can create or update leads and cases from incoming messages and attach the conversation to the record, with routing to the right owner. Opt-in and message templates follow WhatsApp's rules, and we respect data protection requirements.
Well-built integrations queue and retry, and write failures to a log or error queue that raises an alert. Because updates are idempotent, retries do not create duplicates. Someone is told quickly, and the missed records are replayed, so data stays complete after an outage.
Yes, though it needs careful planning. We compare data models, decide a target structure, de-duplicate customers across orgs, and migrate in stages with reconciliation. Automation and permissions are aligned too, so teams from each org can work in the merged org without losing access or history.
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