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Salesforce Integration & Data Migration

Salesforce integration and data migration that keeps records trustworthy

We connect Salesforce to your website, ERP, billing, marketing tools and messaging, and we move data in from other CRMs and spreadsheets with mapping, cleansing and reconciliation, so teams trust what they see on day one.

Salesforce

What is Salesforce integration and data migration?

Salesforce integration connects the Salesforce platform with other systems, such as websites, ERP, billing and messaging tools, so data moves automatically and consistently. Data migration moves records from a previous CRM or spreadsheets into Salesforce, with mapping, cleansing and checks, so the new system starts with complete, reliable history.

A CRM is only as useful as the data inside it, and that data rarely begins in Salesforce. Enquiries arrive on a website or WhatsApp, orders sit in an ERP, invoices live in accounting software and years of history sit in another CRM or in spreadsheets. Integration and migration are the work of bringing those sources together in one trustworthy place.

We design integrations around ownership: which system is the source of truth for each record, in which direction data flows and what happens when two systems disagree. We then build them through Salesforce's APIs, platform events or middleware such as n8n, with retries, logging and alerts, so failures are visible and fixable instead of silent.

For migrations, we profile the source data first, agree a field mapping with the business, de-duplicate and cleanse, run test loads into a sandbox and reconcile counts and totals before the final load. Users review samples, so surprises happen before go-live and not after.

Challenges

The problems we are usually brought in to solve

  • Manual re-entry between systems

    Staff copy leads, orders and invoices between tools, which delays response and introduces errors.

  • Unclear source of truth

    Two systems hold different versions of a customer's address, status or price, and nobody knows which to trust.

  • Integrations that fail silently

    Scripts without logging or retries drop records when an API is down, and the gap is found weeks later.

  • Dirty data going in

    Duplicates, inconsistent formats and missing mandatory fields are imported unchanged, so the new CRM inherits the old mess.

  • Lost history and attachments

    Notes, activities, files and relationships are left behind in a migration, so teams cannot see past conversations.

  • API limits and bulk loads

    Large imports and integrations hit Salesforce limits, fail midway and leave data half loaded.

Capabilities

What the service covers

  • Website and form integration

    Web-to-lead and API-based connections from WordPress, Shopify and custom sites, with source tracking and duplicate checks.

  • WhatsApp and messaging

    WhatsApp Business messages and email threads logged against leads, contacts and cases, with automatic routing.

  • ERP and billing connections

    Accounts, orders, invoices and payments synchronised between Salesforce and finance or operations systems.

  • API and middleware design

    Integrations built with Salesforce REST APIs, platform events or n8n, with idempotent updates, retries and error queues.

  • Data profiling and mapping

    Analysis of source data and a signed-off field mapping that covers objects, picklists, owners and relationships.

  • Cleansing and de-duplication

    Matching rules and cleansing scripts that standardise formats and merge duplicates before loading.

  • Test loads and reconciliation

    Sandbox loads, record-count and value checks and sampling by business users before the final cut-over.

  • Integration monitoring

    Dashboards and alerts for failed syncs, queue depth and API usage, with a named person responding.

Our process

How an engagement runs

Every engagement has a named lead, a written scope and working software to review every one to two weeks.

  1. 01

    Inventory systems and data

    We list every system, record type and data flow, then decide the source of truth for each.

  2. 02

    Design and map

    We agree integration patterns, field mappings and cleansing rules, and write them down for sign-off.

  3. 03

    Build in a sandbox

    Integrations and load scripts are built and tested against a sandbox with realistic data volumes.

  4. 04

    Rehearse the migration

    We run test loads, reconcile counts and totals, and have business users check samples.

  5. 05

    Cut over and monitor

    We run the final load, switch integrations on and watch error queues and data quality in the first weeks.

Technology

Technology we use

Chosen per project for fit, maintainability and your team's ability to own it.

Salesforce

  • Salesforce
  • Salesforce REST API
  • Apex
  • Salesforce Flow
  • SOQL
  • Sales Cloud
  • Service Cloud

Integration

  • Node.js
  • Python
  • n8n
  • PostgreSQL
  • MySQL

Connected systems

  • WordPress
  • Shopify
  • Stripe
  • OpenAI

Delivery

  • GitHub Actions
  • Docker
  • AWS

Use cases

Where it makes the biggest difference

  • Website enquiries into Salesforce

    Forms from WordPress or custom sites create leads with campaign source and automatic assignment, without copy and paste.

  • WhatsApp conversations logged to cases

    Customer messages create or update cases, with the thread stored on the record and staff alerted.

  • ERP orders visible to account managers

    Orders and invoice status sync nightly or in real time, so sales and service staff see the full customer picture.

  • Moving from an older CRM

    A mapped and cleansed migration of accounts, contacts, opportunities, notes and attachments, with reconciliation reports.

  • Consolidating several Salesforce orgs

    A plan and scripts that merge orgs, keeping relationships and avoiding duplicate customers.

  • Spreadsheet to CRM

    A first-time load of customers and leads from spreadsheets, with de-duplication and validation before go-live.

Why Softweb Planet

Why teams choose us for this work

  • Integration is our core skill

    Our API and backend engineers build and monitor integrations every day, not as an afterthought to CRM setup.

  • Ownership agreed before code

    We settle which system owns each field before building, which prevents most data conflicts.

  • Migrations rehearsed

    Test loads, reconciliation and user sampling mean the final cut-over holds few surprises.

  • Visible failures

    Logging, retries and alerts make problems visible, so they are fixed in hours and not discovered in weeks.

What you can expect

  • Enquiries, orders and invoices reaching Salesforce without re-keying
  • A signed-off field mapping and reconciliation reports for any migration
  • Integrations with retries, logging and alerts
  • A cleaner, de-duplicated starting dataset

Salesforce Integration & Data Migration FAQ

Frequently asked questions

We agree which system owns each record, then connect them through Salesforce's REST APIs, platform events or middleware such as n8n. Integrations use retries, idempotent updates and logging, with alerts on failure. We build and test in a sandbox with realistic data before switching anything on in production.

Start your project

Tell us what you're building.

Share the problem, the systems involved and where you want to be. A senior engineer replies with honest advice on scope, architecture and the fastest safe path to production.